The Importance of Supporting the Red Cross: A Lifeline for Communities in Crisis

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The Importance of Supporting the Red Cross: A Lifeline for Communities in Crisis

American Red Cross

极乐视频 North America has operations in 28 states in the U.S. and 6 provinces in Canada and our employees are proud to give back to the communities where they live and work. Through our program, 极乐视频 Helps, we partner with many different types of local and regional non-profit organizations that help to make our communities stronger. As part of that same program, we are proud to recognize our ongoing partnership on a corporate level with the American Red Cross.

“Our choice to contribute to the Red Cross was really simple – they respond when disaster strikes,” said David Perkins, Senior Vice President, Sustainability and Public Affairs for 极乐视频 North America. “Much like the Red Cross, our teams are ‘doers’ and ready to jump into action when help is needed most. Supporting the Red Cross is a great fit with our culture and enables their organization to maintain a network of resources and volunteers, ensuring that they can quickly mobilize and provide the necessary assistance when disaster strikes.”

The Red Cross is one of the most globally recognized humanitarian organizations, providing essential services and support to people in need worldwide. Natural disasters, armed conflicts, and humanitarian emergencies can leave entire communities devastated. The Red Cross is often among the first to respond, providing immediate relief in the form of food, water, shelter, and medical care. In addition, The Red Cross supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families.

Earlier this Fall, when Hurricane Helene and Milton hit back-to-back with devastating results our Southeast Region Operations were greatly impacted.

“In the aftermath of Hurricane Helene, as we were working to make sure our people were safe and then get our operations back online, we felt comfort knowing that so many efforts were being organized by volunteers from the Red Cross,” said Scott Dickson, Southeast Region President. “In these times of disaster, there are so many people who want to help – it’s the Red Cross that comes in and gives everyone a sense of direction and purpose.”

极乐视频 doubled our annual company contribution this year to help make an impact for the response that was needed during hurricanes. In addition to our company donation, our employees stepped up and donated an additional $16,000 to support the relief efforts using our employee matching program.

"We are deeply grateful to 极乐视频 for their generous $100,000 donation to the American Red Cross," said Ariane Einecker, Chief Development Officer of the American Red Cross North Texas Region. "As a Platinum-level partner and a dedicated Ready 365 Giving Circle member, your support profoundly impacts our disaster relief efforts. Together, we are making a difference, helping communities recover and thrive.”